Concept to Production: How Culture Blends campaign helps strengthen the identity of a brand.

Culture Blends, a new up and coming instant coffee brand in the Philippines, wants to differentiate itself from its competitors.

With a limited budget, we were able to give a polished digital commercial with:

• Original music that has a Brazillian vibe - that was sang by a grammy nominee producer

• Get professional dancers

• Commercial video production equipment and full post-production complete with compositing and color grading.

The output we had a fun commercial that embodies the vibe of Culture Blends without breaking the bank.